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LILI IVANOVA
STYLIST
Paris
What suits you best?
Free consultation
I invite you to a free consultation where we will discuss all your style-related questions, and I will help you choose the solutions and services that best suit your needs.
My principles
Holistic vision
Personalized approach
Dialogue
I am convinced that fashion is not universal and that each person has a distinct and unique style. It is this style that I help you discover and understand through a holistic approach that takes into account your appearance, your lifestyle, your tastes, and your personality.
I help you
Deepen your knowledge.

Develop your image and your style.

We will create outfits tailored to your needs, your body shape, and your personal style so that they fit you perfectly.

Shop smart. I will help you avoid mistakes and unnecessary expenses. We will select timeless pieces that will remain relevant for years. If you wish to add trendy items, I will ensure they are seamlessly integrated into your wardrobe.
over 1,600 satisfied clients
Education and experience
Bachelor’s degree in Advertising and Public Relations in the Fashion Industry from A. N. Kosygin Russian State University.
Master’s degree in Luxury Management and Marketing from ESG Luxe Paris.
Stylist position at Dior.
Over 7 years of experience as a stylist.
Fashion influencer with a total audience of over 300,000 people (I publish in two languages).
Guest at Paris Fashion Week and collaborator on advertising campaigns for international brands such as Lancôme, Saint Laurent, and Polène.
WORKED WITH : Сhanel beauty, Givenchy, Polène, Victoria's Secret, Сarolina Herrera, Gaâla, YSL Beauty, By Far, Simple retro, Son de flor, Jonak, Coach, Rodier, Cacharel, Hanro, Cider
Clients
Margarita
Anna
Eliza
Daria
Veronika
Catherine
Testimonials
Service "Style Guide"
Veronika
Shopping with you gave me, above all, many stylish looks that fit my lifestyle and make me feel more confident — as well as an incredible boost of positive energy. It’s amazing, but some pieces I would never have noticed in a store, assuming they wouldn’t suit me, turned out to be perfectly aligned with my style. Thanks to your expertise, we quickly found outfits that truly suit me and in which I feel very comfortable.
What’s great is that during the shopping session, you share many personalized style tips — about colors, prints, cuts, silhouettes, and much more. Now I’ll feel much more confident in my clothing choices in the future. Thank you!
Service "Personal shopping experience"
Anna
I’ve finished reading the book! At the beginning, I had some questions, but by the end everything became clear — especially thanks to the many examples.
Around the middle of the book, I realized that I had unconsciously been aspiring to the exact style you described. But faced with the abundance of clothing in stores, I felt lost and unable to choose. Thank you for guiding me in the right direction. My main struggle with choosing clothes is now resolved — I know what to look for in stores and I feel much more confident.
I’m so glad I trusted you. I truly love your vision of style — you’re the first stylist I’ve genuinely wanted to work with :)
Service "Style Guide"
Lili, I’ve just finished reading the style book! Throughout the entire reading, I kept thinking about what a colossal and incredibly professional piece of work it is!
I’m so happy that you saw me from this perspective and took into account my wishes as well as the aspects I wanted to improve in my style.
The looks you selected touched me especially — I immediately wanted to wear them to work or go on a date with my husband!
I also want to highlight the presentation and your refined taste, which shines through in every detail of your work.
I always knew that, psychologically, I was drawn to a very feminine style, but I had never imagined how to adapt it to my height and body shape.
I’m truly impressed by all the details and subtleties behind a stylist’s work. Thank you so much for what you do — you’re amazing!
My wardrobe analysis with you completely transformed my life. I’m amazed at how many stylish looks you were able to create with my own clothes in such a short time — and how clearly you explained all the secrets of what suits me and why!
I now have so much inspiration, and I truly enjoy seeing myself in the mirror.
I had never thought that red and hats would suit me so well, but thanks to you, I’m definitely going to experiment more!
You managed to reveal my personality through fashion — something I had been missing for so long.
Service "Wardrobe Analysis"
Victoria
Gift cards
Give your loved ones an original and meaningful gift.

A gift card is the perfect present for fashion and style lovers, as well as for anyone who enjoys personal growth and self-development.

The gift card can be created for any service and with any design of your choice.
Quiz to determine the most suitable service.
Write down your answers to discover your final result.
  1. How often do you find yourself in a situation where you have nothing to wear despite having a full wardrobe?
a) All the time — it’s my daily struggle.
b) Sometimes, when I want to choose something special.
c) Rarely.
d) I’m not sure I have the right pieces for different occasions.
e) Almost never, but sometimes I struggle to put outfits together.
2. How do you feel when you wear your everyday clothes?
a) Often dissatisfied, as if something isn’t quite right.
b) It’s okay, but I’d like to look better.
c) Confident, but I’d like a bit more variety.
d) Uncertain, feeling that I lack style and harmony.
e) Confident, but I’d like to discover new styling ideas and add a trendy touch to my outfits.
3. What is your approach to shopping for clothes?
a) I buy a lot, but often end up wearing only half of it.
b) I shop based on my needs, but I often don’t know what to choose.
c) I buy basic items out of necessity, which leads to a lot of duplicates.
d) I want to refresh my wardrobe, but I’m afraid of making the wrong choices.
e) I plan my purchases carefully, but I would like a more professional approach.
4. How do you choose your outfits for important events?
a) I go through my entire wardrobe and often end up buying something last minute that is more or less suitable.
b) I ask friends or family members for advice.
c) I prepare in advance, but I’m not always satisfied with the result.
d) I often avoid events and don’t want to go out because I don’t know what to wear.
e) I plan ahead, but I’d like to be 100% sure about my choices.
5. How much do you care about your appearance in everyday life?
a) A lot — I feel uncomfortable if I don’t look good.
b) I think about it, but not enough to completely change my wardrobe.
c) I’m confident in my style, but always open to improvement.
d) I worry that my style doesn’t reflect my personality.
e) I always care about my appearance. I want a functional wardrobe and to know exactly what suits me.
6. What disappoints you most about your current wardrobe?
a) So many items that I never wear.
b) The feeling that my outfits don’t highlight my strengths.
c) A constant lack of certain pieces needed to create a nice look.
d) Dissatisfaction with the quality and style of my items.
e) I like my wardrobe, but I want to systematize it and take it to the next level.
7. How often do you feel that your style doesn’t match yourageorstatus?
a) Often.
b) Sometimes, especially in a professional environment.
c) Rarely, but I want to refine my image so that people clearly see the harmony between my personality and my appearance.
d) All the time. I want to feel more confident and stylish.
e) Overall, I’m satisfied with my style.
a) I have a lot of clothes, but nothing goes together.
b) I already have the basics, but I’m missing accessories and more statement pieces.
c) My wardrobe is boring and monotonous.
d) I don’t know how to highlight my strengths and conceal my weaknesses.
e) I’m satisfied with my wardrobe, but I’d like to make it even more functional and elegant.
8. Which of the following scenarios best describes your current wardrobe problem?
9. What is your goal?
a) Sort through and optimize my existing wardrobe.
b) Make effective purchases and stop spending money on unnecessary or unsuitable items.
c) Create a versatile and functional wardrobe and find my personal style.
d) Learn more about my body/appearance type and receive personalized advice.
e) Achieve a complete transformation. 
10. How often do you update your wardrobe?
a) Every two months.
b) When I feel the need for something new.
c) Every season.
d) Rarely, when I realize that some pieces are no longer up to date.
e) Occasionally, but I’ve never done it with the help of an image consultant.
Test results
Recommended service: Wardrobe Analysis
A complete wardrobe review, creating outfits from the pieces you already own, personalized style advice, and guidance on building a functional wardrobe. You will also receive a list of items to purchase to complement your wardrobe.
Ideal for those who want to reorganize their wardrobe and get rid of outdated pieces.
Test results
Recommended service: Personal Shopping Assistance
Like a shopping trip with friends — but much more effective. In just a few hours, we will build a wardrobe that suits you, try new styling techniques, and discover together what truly enhances your look.
Test results
Recommended service: Capsule Wardrobe
Creating a versatile wardrobe where all the pieces work perfectly together, eliminating the “nothing to wear” problem once and for all. 
Résultats des tests
Service recommandé : Personalised Style Book
A complete analysis of your appearance and personality with detailed recommendations and shopping suggestions. Ideal for those who want to better understand their appearance type and receive guidance on styles, colors, lengths, and hairstyles in a personalized style book of more than 100 pages.
Test results
Service recommandé : Complete Makeover
A comprehensive service for a total transformation. Over the course of a month, we will work on your style: analyzing your wardrobe, creating a functional capsule wardrobe, and conducting two personalized consultations. I will also design an individual Style Book for you, filled with tailored advice and recommendations that will guide you for years to come.
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